The Republican Party needs to start back at the basics –and the crux of that basis is data. We need to know what the voter thinks, wants, and will do to vote. Voters are smart. Therefore, to win public office, a political party needs to know who their voter is, where they are, and what they care about. Finally, the party needs to know all the digital ways to communicate with the voter.
Lately, it seems that Republican consultants have decided that they decide all these points either through osmosis or what they hear through groupthink. And they have been making an obscene amount of money on running bad campaigns. Continue reading