Election Officials Tune in for November 4, 2014 General Election
New innovative multimedia campaign aims to meet voters where they are
SANTA ANA, CA – October 6, 2014 – If voters don’t turn out to vote this election, it won’t be because they didn’t know about it. Today, election officials in Orange County and Los Angeles County joined forces with several media outlets to launch an innovative effort that seeks to engage and inform Southern California voters for the Nov. 4, 2014 General Election. The campaign represents a new outreach approach that utilizes the Internet, social media and mobile media technologies. The campaign will run from October 6 to November 4, 2014.
The campaign will feature a new user-friendly portal (www.socalvotes.com) — created by the two election offices, to connect voters to important voter information.
“We are looking forward to engaging and assisting new and existing voters through new technologies that help to empower voters by giving them direct access to important election information,” said Neal Kelley, Orange County Registrar of Voters.
“Southern California serves more voters than most states in the nation, this partnership is about finding creative and innovative ways to make elections more user-friendly,” concluded Kelley.
Media partners for the campaign include both English and ethnic language outlets, including CBS Radio Los Angeles, Emmis Communications (Power 106), Entravision Communications (Super Estrella 107.1 and Jose 97.5/103.1), LA 18 (Asian language programming) and Pandora Radio. The combined reach of the media partners will generate approximately six million impressions.
“As the eligible voter population grows, so must our strategies for engaging and informing voters,” said Los Angeles County Registrar-Recorder/County Clerk Dean C. Logan. “We need to engage voters where they are, increasingly—that’s online. This partnership is an excellent example of two government agencies collaborating with strong messengers to engage a diverse electorate through new more relevant tactics. We encourage voters to visit www.socalvotes.com to find helpful voter information,” added Logan.
Why focus on online and mobile tools? Ninety percent of American adults have a cell phone and 81 percent of cell phones owners use their phones to send or receive text messages. In addition, connecting to the internet has become an integral part of mobile usage with 60 percent of people using their cell phone to access websites.
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About the Registrar of Voters:
The Registrar of Voters is responsible for conducting elections in the County of Orange, the fifth largest voting jurisdiction in the United States with 1.6 million registered voters. We are a County agency, which receives funding from the County’s General Fund and periodic reimbursement from the federal government, the State of California and local jurisdictions.