There was a shocker in south Orange County’s 73rd Assembly District in this week’s Primary Election, where despite $550,000 in support from billionaire Charles Munger, Assembly candidate Anna Bryson finished fifth out of five. “She got crushed,” Michael Schroeder said, adding that too much mail can backfire, according to the Voice of OC.
What the heck happened to Bryson’s campaign? Here are the top five reasons I think she tanked:
- Bryson has made a lot of enemies within her own party – and it finally caught up to her. Several of these enemies worked extra hard for the Republican who emerged atop the pile of GOP candidates in the end, Bill Brough.
- Bryson’s consultant, Revolvis Consulting, from San Diego, ran a cookie-cutter campaign that failed to establish who she was and why anyone should vote for her.
- She hired a controversial guy from up north in the form of Rodney Stanhope to run her field ops. It backfired.
- The Munger money backfired too – scaring off conservative voters who had other options such as Brough and Jesse Petrilla
- She appeared to be in the grip of corporate interests, such as Edison, which cost her votes as well.
And perhaps she relied on mail too much and didn’t establish a good ground game although one has to wonder if she mailed too late, missing the absentee voters?
Why Bryson hired consultants from Northern California and from San Diego is a mystery as well. Surely there were better options here in Orange County or even in nearby Los Angeles County?
We are all still getting used to California’s Open Primary system but Bryson learned the hard way that throwing cash around isn’t a solution. And she is now a textbook fail.