From the Alliance for Audited Media, the “New Audit Bureau of Circulations” come the latest circulation figures for the top American newspapers. We were clued to this by Steve Frank (California Political News & Views) via a Facebook post earlier today. He observed:
The total print circulation of the LA Times is 439,000–the rest is digital. This is down from its highest less than ten years ago of over one million–the paper is fading fast. Maybe the Koch brothers can save the paper? Then you have the San Fran Chron, on the brink for years. The number 25th paper in the nation has a real circulation of 149,000 (Atlanta Constitution). This means the Chron is under 150,00,000–also dropping circulation as fast as it is dropping employees. http://bit.ly/18jCm2N
“NEWSPAPER CIRCULATION REPORT (MARCH 2013 – CA EXCERPTS OF TOP 25):
4. Los Angeles Times: 653,868 (+6.0%)
14. Orange County Register: 356,165 (+26.8%)
23. San Diego Union-Tribune: 250,678 (+8.7%)
(daily average, print plus paid digital)
We’ve added the Register’s numbers from later in the table:
Total Average Circulation Excluding Branded
Total Branded Editions Print & Digital
Total Average Circulation
As of 03/31/13
As of 03/31/12
|WALL STREET JOURNAL|
|NEW YORK TIMES|
|LOS ANGELES TIMES|
|ORANGE COUNTY REGISTER|
This table is not copying well into WordPress and is better portrayed here: http://bit.ly/18jCm2N.
We agree that the Register’s making some progress, but not enough to justify the significant increase in subscription rates (estimated at 20-25% for full week home delivery) we’ve seen in central OC. We’ve also noted no significant increase in editorial content that’s focused on LOCAL Orange County issues — instead, we’ve anecdotally seen a slight decrease as the paper continues to concentrate on national and regional columnists and wastes of time like Gloria Romero.
The “digital” numbers above are too preliminary to analyze given the very recent kickoff of the Register’s unfortunate Paywall. We still notice occasional lapses between the availability of online stories after they’ve been published in print.
Update (05/03/13): Rush Limbaugh had a good take on the LA Times’ troubles and possible sale yesterday: Liberals Freak Out Over Prospect of Koch Brothers Buying the LA Times. In part,
The dreaded evil Koch brothers, Charles Koch and David Koch, and I must say for full disclosure, I know
them. I’ve played golf with Charles. I know David Koch. I know their brother Bill. I know the Kochs and I can personally attest to their character, their citizenship, their decency. They are good people. They come from a family in Wichita which is self-made. They’re in the oil and gas business. The Koch brothers are more Libertarian than they are conservative. They’re very active in the Cato Institute, for example. However, they do have billions of dollars. As such, the left hates them.
They actually contribute some of their dollars to the causes they believe in. That makes them really hated and reviled. The Koch brothers are as besmirched, impugned, character assaulted in the mainstream media and in the far-left blogs as anybody. Lies are routinely told about them personally, them and their company professionally. Lies are told about their intentions in all this. Just to set it up as to who these people are. They’re nice people. They’re unassuming people, to an extent.
I mean, they don’t hide the fact that they’re wealthy, but they’re not conspicuous consumers. They’re not futzing around on yachts all the time. They work, is the point. Now, a story appeared the other day that the Koch brothers were interested in buying the LA Times, which stands to reason. They are enemy number one in the mainstream media. The mainstream media, as well as the far-left wing blogs, routinely run hatchet pieces on these people.
Aaron Kushner, the new owner of Freedom Communications and the Register, is also rumored to be interested in acquiring the Times. His purchase of it wouldn’t be nearly as entertaining as would the Kochs, but given the numbers above, what was once a great paper years ago does need someone to save it. If it took a more centerish, or even a right-leaning stance, so much the better.